Исполнитель: → ZAYN & Taylor Swift
There are numerous ways to engage your prospects from the beginning with a welcome email
This article will give you some actionable tips to create a highly effective welcome email to hook your subscribers and keep them returning to your brand for more
We’ll start with the importance of a welcome email
Before that, in case you don’t have a website to drive traffic and collect еmail addresses, it’s OK
You may use your social mеdia handles to get this info or use email search tools such as GetEmail.io to find an email address
Yes, you heard that right!
How to find an email address?
Sending a welcome email: Why is it so important?
Many marketers commit the mistake of adding a new subscriber to their email list and not send them anything until their next schedule to send the email
This is a colossal mistake that could get them to lose a great deal
What should you be doing then?
Instead of holding back till the next scheduled date to send an email to a new subscriber, it is ideal for sending them a welcome email as they sign up for your newsletter
It would be best if you didn’t wait to thank them for opting for your newsletter
It is reported that welcome emails get more revenue when compared with promotional emails
And it does make sense
When a user subscribes to your email newsletter, your brand will be on top of their mind. By sending a welcome email right away, you could engage with them with compelling content and values
How to create an effective welcome email?
Now that we have seen the importance of a great welcome email let us see the tips to craft one
Emphasize the value of subscribing in the sign-up form
Though this step comes before you send your welcome email, it is a significant part of the process
To ensure you have only genuine subscribers, it’s important to tell your prospects what they would be getting when they sign up for your newsletter
When you set the right expectations, your potential audience will be on the same track and wouldn’t be disappointed later
Subject line optimization
As subject lines are the most critical part of any email, you should also come up with the best lines for your welcome emails
Since the subject line is the first thing a recipient sees even before they open their inbox, you must ensure that you keep it short, specific, and concise
By doing so, you let your recipients understand what your email is about
A real name in the «From» line
When creating the welcome email, you should ensure that your «From» name is your business name or a person’s name rather than «email@example.com,» for example
This will motivate your prospects to engage with your welcome email, which is a positive result for your campaign
Use subscribers names to personalize
Using your prospect’s name is a straightforward tactic to give a personalized touch
«Thanks for joining our newsletter, John!» is much better than «Welcome! Thanks for joining»
Besides these tips, you need to optimize your emails for mobile devices, make them visually appealing, etc
As we saw, engaging your prospects is a long-term process starting from the email sign-up form and goes on throughout their relationship with your brand